Upon first listen, Kanye’s fourth album is a gimmick in the plainest of terms. Soon after the release of Graduation, West told us he would make a record on which he would do nothing but sing through the same auto-tuning device T-Pain has made household over recent years. Fresh from an album duel with 50 Cent, the untimely death of his mother and an apparently harsh breakup, the self-appointed “Louis Vuitton Don” has bottled up his feelings and poured them all out over his second release within 12 months, 808s & Heartbreak. It looks like Jay-Z (Big Cheese at Roc-A-Fella Records), along with the American public, will let Kanye West do whatever the fuck he wants.
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